Find Out the Importance and the Benefits of Creating a Vision for Your Practice
I remember working at Value Village and whenever my performance review came up, I would be asked the same question: why choose to work here?
My answer wasn’t that I needed the money (even though I did), or some other generic reason, it was because I believed, truly, that we were saving the environment and helping people at the same time. The reason I felt that way was because Value Village told us and their customers through brochures and their brand message that saving the environment and helping people was what they aspired to do every day.
A vision is not just a marketing tactic, it’s a genuine idea about what you want your business to become moving forward. What do you want your practice to be known for? What do you want people to think of when they think of you and your practice? What is your very important and very unique message to your potential as well as existing patients?
In this post, find out what is a vision, how does a vision benefit you, your practice, and your team? In addition, you will receive a few helpful tips about how to get started on creating a meaningful vision for your practice.
What is a vision?
A vision is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations. It is also what you want your message to be to those who see your vision on your website, in your office, and elsewhere.
What are the benefits of a vision on your Practice?
The vision you create for your hygiene or dental practice is not just a string of words on a page, it’s so much more than that. It’s your ideals, plans for the future, and the direction in which you want your practice to go.
Having a vision solidifies the direction for your practice that helps not just you but your team when it comes to communication between your patients and each other. If a suggestion is being proposed, but it does not fit within your vision, then you know to craft it, so it does.
Having a vision also solidifies your brand and the message you want to convey to everyone around you.
And in solidifying your brand, you are also solidifying your message. There is nothing worse than a confusing and conflicting message.
What are the benefits of a meaningful vision on your team?
In my case with Value Village, their vision helped me feel connected to their message and their brand. I felt that I wasn’t just an employee doing a job, I was making a real difference. “Research shows that there is a substantial positive impact to an organization when employees can see how their work contributes to the company’s vision”:
“Employees who don’t find their company’s vision meaningful at all have average engagement scores of only 16 percent”. Those who find their organizations’ vision meaningful have engagement scores of 68 percent.
The difference is astounding and provides the incentive when writing your vision to look at certain aspects, such as is it inspiring or motivating? How many channels is your vision communicated through? Is your vision aspirational and future-focused?
How to start creating your own vision?
Now that you understand the benefits, it’s time to create your very own vision. This is big as it isn’t just words on a page but rather a plan, a strategy, and a message that you want to keep consistent as the years go by.
Plan
I recommend checking out the steps in the following article before you go ahead and start writing:
https://www.dentistryiq.com/dentistry/endodontics/article/16359739/10-steps-to-creating-a-vision-for-your-dental-practice
Putting a plan into action means that there must be a plan to put into action, so first thing’s first, think about what you want your vision to be before you begin typing.
Write
Whatever you write is only going to be your first draft, a draft in which you can remove things, add things, and edit things. So be as creative and as big in your vision as possible. Write without a tether. “You should include the benefits for you and the others around you in achieving this vision.” Make it personal to you and include your entire team as a whole.
Get eyes on your vision
The more eyes the better. Make sure that their feedback is objective and constructive. Look at those above aspects of inspiration, motivation, aspiration, and future-focus. Be sincere in your written vision as it is the message you will be spreading within your practice and to your potential as well as your existing patients.
Define your vision
Your vision is very specific, so make sure to define it in a way that is concise and easy to understand while ensuring you add how you plan to achieve that vision moving forward.
Check out vision statements by other well-known businesses that might help inspire you to write your own:
https://blog.hubspot.com/marketing/inspiring-company-mission-statements
The idea of constructing a vision may seem small fry, but when it comes to the kind of image your business is conveying and the message it’s sending, it is a large feat that takes patience, thought, and a willingness to be open and honest about what you really want your practice to be. You do not want the message to be skewed or confusing or insincere. Your patients deserve to know exactly what you’re offering, and your team deserves to be a part of the change you’re planning to make – to your patients, to your community, to the world.
Resources
https://www.dentistryiq.com/practice-management/practice-management-tips/article/16353096/7-tips-on-why-its-important-to-have-a-vision-for-your-practice
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