1-800-663-7199 info@maximsoftware.com

Our Team

Customer-Centric Approach

If you’re considering new dental management software, consider a company that is going to put customers first: Our MaxiCare Success Teams are there to help right from sales to training to support and, most importantly, aftercare. 


Dedicated Success Teams

In an effort to provide the best aftercare, your dedicated Success Team will consist of your own Support Technician and your own Account Manager. Your Support Technician will get to know the history of your practice while working one-on-one with you to resolve specific issues. Your Account Manager will then work with you on a more personal level, helping you to attain your long-term goals and getting the very most out of your software.  


So say goodbye to the call-center and hello to a brand new customer-centric experience with:

  • Faster response times
  • Personalized service
  • A positive customer experience every time.


We are proud to be the first Practice Management Software to offer an innovative approach in providing technical and customer service assistance.

Alex Zlatin


As CEO, Alex Zlatin helps struggling dental professionals take control of their practices and reach the next level of success with responsible leadership strategies. Leveraging over 11 years of management and consulting experience, he empowers organizations to become more productive and profitable based on the belief that successful businesses establish a genuine connection with employees, patients, and vendors. Alex volunteers his time and expertise with various professional organizations, has launched the Dental Office Managers Association of Canada and is the author of Responsible Dental Ownership: Balancing ethics and business through purpose available on Amazon


Chieu Quach


As the head of Maxim’s technology and production team, Chieu brings over a decade of solid industry and technical experience to the task of insuring that Maxim maintains its position at the forefront of practice management software providers. In overseeing the development of all new software features and components, Chieu maintains strong lines of communication with both the technical support department and Maxident users to ensure that all Maxident software continues to meet and exceed the requirements of our customers.

Cindy Shewchook


Cindy is a vital hub of Maxim’s head office, managing the company’s administrative functions and ensuring that all departments are functioning smoothly in addition to being a friendly, familiar voice to our software user family. Her years of dedicated service as an integral part of the Management Group mean that Cindy knows the company inside and out; providing our users with 100% at every level of service..

Monica Trimble

Executive Assistant

Monica started with Maxim in the Training / Implementation Specialist department and has grown into the position as Alex’s Executive Assistant while working more directly with the team at our office for everything from Marketing to Implementation and Support. Her strong organizational skills and creative problem-solving continue to help both client offices and the Maxim Office run smoothly. For over nine years Monica has helped offices become fully functional in Maxident and she continues to be a resource for them while focusing more on coordinating behind the scenes at our head office.

Lathaniel Ruscito

Marketing & Public Relations

Kim Takeuchi

Network Administrator

Kim has been a member of our MaxiDent family since 2008. As our Network Administrator, he maintains the entire technological suite and ensures minimal downtime. In today’s world, with technology advancing at a scary pace, Kim’s ability to learn new domains is invaluable and is a part of the backbone of our ability to deliver top-notch services with leading-edge technology that is both reliable and intelligent.


Laura Veroba

Copy Editor/Writer

Laura has been with Maxident for over four years, starting as a Customer Service Representative and moving on to become the Copywriter and editor. With a degree in English and Psychology, she brings experience and passion to her work in an effort to fulfill the vision and purpose of the company by empowering dental professionals with valuable tools and information. She also volunteers as Administration Officer for the Dental Office Managers Association of Canada.


Le An Do

UX Designer





Blair Petrachek 

Software Development Manager

Blair holds a Bachelor’s degree in Computer Science and a specialization in Databases, Datamining, and Software Engineering. As the head of the Development Team, he is integral to the architecture and design of Maxident and is responsible for the software’s Development Process and Lifecycle. Blair and his team of experts are key in our overall strategy to offer our customers a top quality software program in Canada and internationally.

Taylor Ferens

Scrum Master / Software Developer

Taylor holds a Bachelor’s degree in Computer Science and a Specialization in Graphics and User Interfaces. As the Scrum Master of the Development Team, he is integral for maintaining and adapting Scrum practices in our development team. Taylor and his team of experts are key in our overall strategy to make our software development cycle as seamless and efficient as possible.







Troy Astrope

Software Developer

Troy has been working in technical support and customer service for over 8 years, and during that time has developed a customer-focused approach to problem-solving. He studied Electronic Engineering Technology at Red River College and has experience with high-level I.T. support, including infrastructure management and network administration. Troy is a diligent troubleshooter, a curious learner, and a self-proclaimed super-nerd, all of which make him an exceptional addition to the support team.

Daniel Burch

Software Developer

Daniel has experience as a full-stack web/mobile applications developer and is a recent graduate of RRC, earning a Business Information Technology diploma. He is a young, creative and enthusiastic Software Developer and, through constant learning of new technologies, is able to come up with creative solutions to the most complex problems facing dental clinics today.

James Scott

Account Manager

James is a Commerce grad (Marketing/Sales Management) and has held key client-centered positions within well-known organizations in which he learned that people and relationships matter and always come first. James is known by our clients to go above and beyond to solve any problems, answer any questions and guarantee an exceptional experience.

Jay Camet

Account Manager

Jay brings a vast amount of experience and knowledge to the MaxiCare team. Not only does he have experience in tech support, but also in leadership, supervising, and tier 2 technical issues. He carries a Bachelor of Science degree as well as a degree in Marketing Management, both of which provide him with the necessary tools to meet and exceed customer expectations.

Mike Jenson

Account Manager

Through his career with McDonald’s as a branch manager, Mike realized early his passion for helping people. Combining this passion with technology indulgence, he earned a Cisco Certificate and CCNA Level 1 Certificate at Louis Riel Arts and Technology Center and knew that he must dedicate himself to helping people through technology. Mike joined our team in 2018 as an Account Manager and since then, he has been focusing on helping his clients every day.

Shannon Maksymowicz

Implementation Specialist

As a Trainer and Implementation Specialist, Shannon brings the skills of creativity and incredible patience to her role. She holds a Bachelor of Education, as well as a Bachelor Of Arts and has been working in Adult Education for over two years. It is this, combined with her unique ability to develop long-lasting relationships, that makes her invaluable to our clients.

Britt Hilderbrand

Implementation Specialist

Britt is personable, friendly, and level-headed. With a background in psychology, she is very attuned to people’s personalities and knows how to respond calmly in stressful situations. 4 years of training experience and 8 years in customer service gives her the unique ability of practicing incredible patience and providing exceptional service.


Trevor Rinn

Technical Support

Trevor holds over ten years’ experience in technical support and a Network Administration diploma from CDI. He excels in customer service, has a passion for solving problems, and strives to make every experience an exceptional one.

Katie McNeill

Technical Support

Katie started working in customer service in 2010 and has always been interested in computers and how they worked. She attended Robertson College and received her Network Administrator diploma in January 2018. She is dedicated to providing exceptional customer service and solving all Maxident-related issues quickly and efficiently.

Mel McInnes

Technical Support

Connie Manalac-Din

Technical Support

Having been with the company now for over six years, Connie doesn’t confuse efforts with results. She has been performing system support for over seventeen years and sets high standards of performance for herself, therefore making sure that her clients receive only the best in technical assistance.

Amber Gerylo

Technical Support

Kyle Salangoste

Technical Support

Kyle is a recent graduate of Red River College, earning a Network Services Technician Certificate. Although he has only been part of the Maxident family for a year, learning the ins and outs of our software and the dental specifics has been a breeze for him, and it shows in every technical support call he takes. Kyle has been a great addition to our MaxiDent family and with over two years of customer service experience, he is thrilled to be of service to all our dental clients. 

Noel Barlaan

Hygienist / Denturist Business Advisor

Noel graduated with a B.Sc in Computer Science and has been working in technical support for ten years. As a dedicated support technician for his MaxiCare team, he resolves issues quickly and efficiently with his focus centered on customer satisfaction.

Ivo Bello

Senior Support

As a Senior Support Technician, Ivo tackles complex issues that go far beyond the regular day-to-day challenges. Ivo came to this meticulous yet rewarding role after spending over 4 years as an Implementation Technician. Leveraging his technical experience in computer and network support coupled with his knowledge of Maxident’s system, he is delivering exceptional service day after day.

Michael Pascual

Software Deployment Technician

As the Implementation Technician, Michael conducts and oversees all data conversions, installations and infrastructure reviews for our clients. Before coming to this role, Michael was a Technical Support Representative and was spending his days assisting clients, when they needed it the most. He holds a Network Administrator Diploma from Robertson College and has been providing customer service for over 8 years.

Griffin Howard

Customer Service Support

Griffin holds five years of customer service experience and has a friendly, sincere and professional attitude. He is passionate about delivering the most enjoyable and exceptional experience possible to all of our clients with every call.

Request more information 

You will be amazed with what MaxiDent dental management software can do for you. North America 1-800-663-7199 / International 001-204-987-9099