Launched in 1980, Maxim Software Systems has been providing dental management solutions for over 30 years. Headquartered in Winnipeg, Canada, its software is used by thousands of dentists on three continents.

The company is a recognized leader in delivering state-of-the-art dental practice management software. Its innovative, easy-to-use software suite, Maxident, integrates cutting edge technologies like voice input, touch screen, tablet design, electronic signature, and digital imaging to help dental offices improve productivity, optimize efficiency, boost income, and, most importantly, ensure optimal patient dental health.

Alex Zlatin


On top of his B.Sc. and MBA credentials, Alex brings over 10 years of Management experience. His strong belief in human to human business first, brings to this role a desire to continue building relationships with our clients and their staff. Throughout his time with Maxim Software Systems, Alex’s focus on collaboration with employees, stakeholders and our clients helped bring both Maxim and your practice to the next level. Alex has streamlined processes companywide and helped to ensure seamless day to day operations at Maxim. Through strategic planning and marketing Alex is helping to bring these ideas to practices directly and helping clients grow their practices.

Chieu Quach


As the head of Maxim’s technology and production team, Chieu brings over a decade of solid industry and technical experience to the task of insuring that Maxim maintains its position at the forefront of practice management software providers. In overseeing the development of all new software features and components, Chieu maintains strong lines of communication with both the technical support department and Maxident users to ensure that all Maxident software continues to meet and exceed the requirements of our customers.

Cindy Shewchook

Office Manager

Cindy is a vital hub of Maxim’s head office, managing the company’s administrative functions and ensuring that all departments are functioning smoothly in addition to being a friendly, familiar voice to our software user family. Her years of dedicated service as an integral part of the Management Group mean that Cindy knows the company inside and out; providing our users with 100% at every level of service.

Pablo Donzis

Software Development Manager

Pablo holds a Bachelor’s degree in Computer Science and a Master’s degree in Software Engineering. As the head of the Development Team, he is integral to the architecture and design of Maxident, and is responsible for the software’s Development Process and Lifecycle. Pablo and his team of experts is key in our overall strategy to offer our customers a top quality software program in Canada and internationally.

Lucia Hilderbrand

Deployment Coordinator

Lucia is reliable, responsible, and dedicated to giving clients a superior customer experience. With education and working knowledge in networking and database creation, she is able to convert clients over to our software, ensuring a seamless migration. She has worked for Maxident for over 13 years, utilizing her over two decades of customer service experience. And it shows. She has managed to maintain an excellent working relationship with dozens of clients and continues to not just meet but exceed their expectations every time.

Monica Trimble

Training Coordinator / Implementation Specialist

Monica is committed to putting clients first. She is highly experienced in training and implementing software; her completed degrees in Sociology and Psychology provide her with the ability to understand our client’s needs and therefore train them effectively. She is creative in her training methods and she is always patient. For over six years she has worked with the Maxident family and brings that experience and knowledge to assist offices from the point-of-sale to becoming fully functional in Maxident. Monica has successfully implemented Maxident software and trained dozens of offices nationwide.  

Shannon Maksymowicz

Implementation Specialist
As a Trainer and Implementation Specialist, Shannon brings the skills of creativity and incredible patience to her role. She holds a Bachelor of Education, as well as a Bachelor Of Arts and has been working in Adult Education for over two years. It is this, combined with her unique ability to develop long-lasting relationships, that makes her invaluable to our clients.

Geno Tominez

Account Manager

Geno brings almost fifteen years of customer service and technical support experience to his role as Account Manager. Passionate and detail-oriented, he possesses strong leadership skills and a B.Sc in Computer Engineering that will help in bringing your practice to the next level.

Jay Camet

Technical Support

As a support technician, Jay brings a vast amount of experience and knowledge to the MaxiCare team. Not only does he have experience in tech support, but also in leadership, supervising, and tier 2 technical issues. He carries a Bachelor of Science degree as well as a degree in Marketing Management, both of which provide him with the necessary tools to meet and exceed customer expectations.

Erik Bearden

Account Manager

Erik brings a high level of energy and charisma to the role coming from over 5 years of direct sales experience. He can assist in both English and French and has dealt with a wide variety of both trades and customers. Easy to get along with, it is his meticulous attention to detail that will make working with Erik stress-free and seamless.

Noel Barlaan

Technical Support

Noel graduated with a B.Sc in Computer Science and has been working in technical support for ten years. As a dedicated support technician for his MaxiCare team, he resolves issues quickly and efficiently with his focus centered on customer satisfaction.

Mike Hughes

Account Manager

Mike brings to his role over 7 years of working effectively with customers. He possesses a BA diploma from Red River College, is energetic, creative, and empathetic. With an innate ability to solve difficult problems easily, Mike is an excellent communicator and will be able to bring his business skills and out-of-the-box thinking to even your most difficult challenges.  

Kianne Goot

Technical Support

Kianne complements Mike’s role by bringing almost a decade of experience as a support technician. He is professional and patient when taking care of customers, ensuring that they trust and can rely on his expertise.