by Laura Veroba | Oct 18, 2016 | Get Social, Ideas for a Good Practice, Marketing
I don’t know about you, but I love hearing the playful banter between smiling coworkers when I’m sitting in the waiting room at the dentist’s office. The sound calms my nerves and relieves the tension that usually knots up the muscles at the back of my neck. At...
by Laura Veroba | Sep 27, 2016 | Get Social, Marketing, News
Who doesn’t go online to check reviews? You can check on everything from hotels, resorts, airlines and restaurants to software and even people. Yes, there is actually an app available to review people. We have come to rely heavily on these online reviews not only to...
by Laura Veroba | Aug 9, 2016 | Get Social, Ideas for a Good Practice, Marketing
Acquiring new patients for your dental practice is a challenge and in the previous post, I suggested ways to address this challenge, including enhancing your presence online. Since social media is the majority of your online presence, in this post, we are going to...
by Laura Veroba | Aug 2, 2016 | Marketing
The main obstacle to ensuring case acceptance is trust. According to Lisa Philp, communication used to consist of the dentist telling the patient that they had a problem and the dentist had the solution. That was it. Nothing else. This doesn’t exactly promote a...
by Laura Veroba | Jul 27, 2016 | Ideas for a Good Practice, Marketing
Before we start down this road, it is important to remember that everyone is different. No dental practice is the same just as no dental professional or patient is the same. Because of the wide-range of different personalities, it is very difficult to pin down...
by Laura Veroba | Jul 5, 2016 | Ideas for a Good Practice, Marketing
You, as a dental professional, are a service provider and are therefore subject to certain expectations set by their patients. However, it is important to keep in mind that some customer service myths have been burned into our brains, ones we feel we have to strictly...