by Lathaniel Ruscito | Jan 20, 2017 | Advice, Tech
What is ransomware? Ransomware is a specific type of malware that encrypts data files (such as MS Office Documents, pdf files, text files, image files, music files and video files) on a computer, holding them hostage until a ransom is paid that will – hopefully...
by Laura Veroba | Jan 17, 2017 | Advice, News
What is fake news? There will be opposing views on what constitutes fake news, but the unifying theory is that fake news is news that is not based on fact but rather feeling, opinions and skewed results. Some websites are only meant to entertain and satirize, such as...
by Laura Veroba | Jan 12, 2017 | Ideas for a Good Practice
Imagine your potential patients are browsing your mobile website on their phones in hopes of finding a dental professional they can rely on to solve their dental woes. With your phone number now easy to access, they click the link and receive the inevitable ringing...
by Laura Veroba | Jan 6, 2017 | Ideas for a Good Practice
After you’ve applied all your marketing and advertising techniques and tactics, you’re no doubt receiving dozens of calls from interested potentials. What now? This is the conversion stage, the most important stage in making sure those new patients become loyal...
by Laura Veroba | Jan 4, 2017 | Ideas for a Good Practice
How important is it to look back? The only way to move forward is by looking back, and not just to see the path you’ve created but to accept the path you’ve created and learn from it. Every decision you’ve made that has either been successful or failed miserably needs...
by Laura Veroba | Dec 23, 2016 | Advice, Ideas for a Good Practice
Whether you celebrate the holidays or you don’t, you can’t deny that this is the best time of the year. Snow blankets most of the nation. Childrens’ laughter is a lot more genuine (thanks to their two weeks off school) and everyone just seems to be in a better...
by Laura Veroba | Dec 21, 2016 | Ideas for a Good Practice
It’s that time again! The holiday season is upon us and only a week from now, you’ll be celebrating with family and friends. But have you thought about how you’re going to say a big holiday thank you to your staff? Do you have anything special planned for them? If you...
by Laura Veroba | Dec 15, 2016 | Ideas for a Good Practice
Would you consider your practice patient-centered? In a Dentaltown article titled, “Stop Running Scared from Patients,” the author Scott Cairns, DDS, had this to say: “I realize today that I was becoming more and more of a provider of commodity services, and less and...
by Laura Veroba | Dec 8, 2016 | Ideas for a Good Practice, Marketing
A mobile-friendly website is a must-have in 2016, according to seoinc.com, and that is not going to change in 2017. In October of this year, Google made some major changes: “The mobile index will become Google’s primary index. This means mobile users will get Google’s...
by Laura Veroba | Dec 2, 2016 | Get Social, Ideas for a Good Practice, Marketing
In previous blog posts, we have discussed the importance of your social media presence, the creation of a website, and getting up close and personal while also being informative on a blog. But with the majority of people getting most of their information on...
